Privacy Policy

Last updated: June 2026

1. Identity of the Data Controller

TAEL Agency
1er étage, Bloc 15, Cité Dakhla, Agadir, Maroc
Email : hello@tael-agency.com
Website : tael-agency.com

Data Protection Officer (DPO)
Mohamed Taourirt
Email : dpo@tael-agency.com

2. Applicable Legal Framework

This privacy policy is governed by Law 09-08 relating to the protection of individuals with regard to the processing of personal data in Morocco, enforced by the CNDP (Commission Nationale de contrôle de la protection des Données à caractère Personnel).

As TAEL Agency works with European clients, we also comply with the General Data Protection Regulation (GDPR — EU Regulation 2016/679) and follow the recommendations of the CNIL(Commission Nationale de l'Informatique et des Libertés) for our French clients.

3. Data We Collect

We collect the following personal data through our contact form and commercial interactions:

  • Identity : First name, last name
  • Contact details : Email address, phone number
  • Professional information : Company name, job title
  • Message content : Subject and content of your request
  • Technical data : IP address, browser type, pages visited, session duration (via Google Analytics)

We do not collect sensitive data (health, political opinions, religious beliefs, etc.).

4. Purposes and Legal Basis for Processing

PurposeLegal Basis
Responding to contact requestsLegitimate interest / Pre-contractual measures
Managing client relationshipsContract performance
Sending commercial proposalsLegitimate interest
Website traffic analysisConsent (Google Analytics)
Legal and accounting obligationsLegal obligation

5. Google Analytics

Our website uses Google Analytics 4 (Google LLC, USA) to analyze traffic and improve user experience. This tool collects anonymized data including pages visited, session duration, geographic origin and device type.

Google Analytics uses cookies. You may withdraw your consent at any time via our cookie banner or by installing the Google Analytics opt-out browser add-on.

Data collected by Google Analytics is transferred to Google servers, potentially located outside the EU. Google LLC is certified under the EU-US Data Privacy Framework, ensuring an adequate level of protection.

6. Data Retention

Data TypeRetention Period
Contact form data3 years from last contact
Client data (invoices, contracts)10 years (legal obligation)
Analytics data (Google Analytics)26 months (Google default)
Prospect data3 years from collection

7. Data Recipients

Your data is accessible to:

  • TAEL Agency internal team (on a need-to-know basis)
  • Google LLC (Google Analytics — anonymized data only)

We never sell your personal data to third parties.

8. Data Transfers Outside the EU

Some of our tools may transfer data outside the European Union (e.g. Google Analytics). In such cases, we ensure that appropriate safeguards are in place (Standard Contractual Clauses, adequacy decisions, or certification under the EU-US Data Privacy Framework).

9. Your Rights

Under Law 09-08 (Morocco) and GDPR (EU), you have the following rights:

  • Right of access : obtain a copy of your personal data
  • Right to rectification : correct inaccurate data
  • Right to erasure : request deletion of your data
  • Right to restriction : limit processing in certain cases
  • Right to object : oppose processing based on legitimate interest
  • Right to data portability : receive your data in a structured format
  • Right to withdraw consent : at any time, for consent-based processing

To exercise your rights, contact our DPO : 📧 dpo@tael-agency.com

We will respond within 30 days of receiving your request.

10. Right to Lodge a Complaint

If you believe your rights have not been respected, you may lodge a complaint with:

For Moroccan residents:
CNDP — Commission Nationale de contrôle de la protection des Données à caractère Personnel
Website : www.cndp.ma

For French/EU residents:
CNIL — Commission Nationale de l'Informatique et des Libertés
Website : www.cnil.fr

11. Cookies

Our website uses the following cookies:

CookiePurposeDuration
_gaGoogle Analytics — user distinction2 years
_ga_XXXXXXGoogle Analytics — session persistence2 years

You can manage your cookie preferences at any time via your browser settings or our cookie banner.

12. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure or destruction. These measures include SSL/TLS encryption, access control, and regular security reviews.

13. Updates to this Policy

This privacy policy may be updated to reflect changes in our practices or applicable law. The date of the last update is indicated at the top of this page. We encourage you to review this page periodically.