Cookie Settings
Last updated: July 2026
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help us understand how you use our site and improve your experience.
Some cookies are strictly necessary for the website to function — for example, remembering your privacy preferences. Others are optional and only activated with your explicit consent.
2. Cookies we use
The following cookies may be set when you visit tael-agency.com:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| tael_cookie_consent | TAEL Agency | Stores your cookie consent preferences | 12 months |
| _ga | Google Analytics | Distinguishes unique users and sessions | 2 years |
| _ga_WWHSG5KS | Google Analytics (via GTM) | Persists session state for GA4 | 2 years |
| _gcl_au | Google Ads (via GTM) | Stores and tracks ad conversion data | 90 days |
| _gads | Google Ads (via GTM) | Registers ad campaign information | 390 days |
Analytics and marketing cookies (_ga, _gcl_au, _gads) are only set if you explicitly accept them via our cookie banner.
3. Cookie categories
Necessary cookies — always active. These cookies are essential for the website to function and cannot be switched off. They do not store any personally identifiable information.
Analytics cookies — optional. We use Google Analytics GA4 to understand how visitors interact with our site (pages visited, session duration, traffic source). This helps us improve content and user experience. Data is anonymized where possible.
Marketing cookies — optional. Google Ads cookies allow us to measure the effectiveness of our advertising campaigns and deliver relevant ads. These cookies may track your browsing across other websites.
4. Managing your preferences
You can update your cookie preferences at any time using the banner that appears at the bottom of our website. To reset your consent and see the banner again, clear your browser's local storage or click the button below.
You may also manage cookies directly through your browser settings. Most browsers allow you to refuse or delete cookies:
- Chrome : Settings → Privacy and security → Cookies and other site data
- Firefox : Settings → Privacy & Security → Cookies and Site Data
- Safari : Preferences → Privacy → Manage Website Data
- Edge : Settings → Privacy, search, and services → Cookies
Note: disabling certain cookies may affect your browsing experience on our site.
5. Withdrawing consent
You may withdraw your consent to analytics cookies at any time by installing the Google Analytics opt-out browser add-on.
For Google Ads, you can opt out of personalized advertising via Google Ad Settings or the NAI opt-out tool.
6. Contact
If you have any questions about our use of cookies, please contact our Data Protection Officer at dpo@tael-agency.com. For full details on how we process your personal data, see our Privacy Policy.